The cost of setting up an online school can vary greatly depending on many factors, such as:
- Platforms - With ready solutions (GetCourse, Udemy, Teachable, etc.):
- From 0 to 100 000 rubles per month, depending on the functions and the tariff (some platforms charge a percentage of sales).
- Cost examples: - GetCourse - from 6 000 to 100 000 rubles per month, depending on the number of students and functions.
- Udemy is a free accommodation, but the platform takes up to 50% from the course price.
- Development from scratch - Creation with a technical team (programmers, UX / UI designers):
- Development of the site and training platform - from 300 000 to several million rubles, depending on the complexity.
- Design, development of personal accounts for students, integration of payment systems, streaming, knowledge control systems - all this increases the cost.
- Content - Creation of video courses, lectures, training materials: - Shooting and editing one course (10-20 video lessons) - from 50 000 to 300 000 If you hire professional operators and installers. - If you do it yourself, you can reduce the cost before buying only equipment (camera, lighting, microphone) - from 50 000 roubles.
- Technical support - Hosting videos and platforms: - From 10 000 to 100 000 - Support, programmers: - Technical support may be required, which may cost from 50 000 rupees per month, if outsourced.
- Marketing and audience engagement - Launching ads: - The cost of an advertising campaign in Google Ads, Facebook, Instagram - from 50 000 to several million rubles, depending on the budget and goals. - Marketing strategy: - Creating landing pages, attracting audiences through bloggers or targeted advertising - from 100 000 rubles.
- Additional costs - Payment systems (acquiring, integration): - Commission can range from 2 to 5% per transaction. - Payment to teachers or content authors: - Fixed rate or percentage of course sales.
- Approximate costs: - Minimum cost: If you use a ready-made platform and do everything yourself - from 50 000 to 100 000 Average cost: When ordering from an agency or team with the involvement of professionals to create a platform and content - from 500 000 to 1 500 000 Maximum cost: In the case of developing a fully individual platform with advanced features and a large-scale advertising campaign - several million rubles.