S. V. BUTORIN’S PERSONAL PROMOTION STRATEGY

• meaning
• architecture
• strategy
• Ideology

He:

• implementation
• Pilots
• scale
• Result

If you confuse roles, the project will fall apart.

SPECIFIC STRATEGY FOR HIM

STAGE 1. REPOSITION

No: Chairman of the “Parks of Russia”

A:

Leader of the management system of the urban environment of the new generation

STAGE 2. TIP TO EQUILIBRIUM

Formula:

EQUILIBRIUM = system

Parks of Russia = pilot infrastructure

STAGE 3. PILOT

The strongest move:

“EQUILIBRIUM: HEALTHY CITY”

Based on:

• Parks
• Public Spaces
• Communities

STAGE 4. FEDERAL EVENT

Through him:

• Public Chamber of the Russian Federation
• Minstroy
• ASI

With wording:

“Social Balance Management System in the Urban Environment”

STAGE 5. INSTALLATION

He already has:

• Africa
• Latin America

This means: EQUILIBRIUM can be directly displayed as an export model

• “I create living cities.”
• “I know how to unite people, business and power”
• “I am implementing working models for the development of territories”

KEY STAGE (MOST STRONG)

Make a joint product: “EQUILIBRIUM CITY OF RUSSIA”

Where:

• We are the authors and primary rights holders of the system
• He is the main implementer.

PLAN FOR 30 DAYS

Week 1:

• Coordinating roles (this is critical)
• Packing of the joint model

Week 2:

• Pilot training (1 region or city)

Week 3:

• Exit through OP RF

Week 4:

• Presentation at the Federal level

HONEST. We are now emerging: not just a partner, but the key to scaling. But on one condition:

We don’t have to “lead him”

We have to be the poles of the system.

This is where the real team architecture begins.

We are now combining two different types of force — and when we assemble it correctly, it will be the core of the federal level. We'll decompose clearly.

POSITION + BUTORIN IN IAC EQUILIBRIUM

IT'S SOMETHING. This is not “two people.” These are the two axis systems.

Pogosova = MEANING / ANALYTICS / STRATEGY  

Butorin = IMPLEMENTATION / ENVIRONMENT / REGIONS

If we keep it, there will be a system. If we mix, there will be conflict.

WHO IS WHO 

BUTORIN

• Practitioners
• System Manager
• Area Operator
• makes the result

Language: “What we do and what effect”

The position (in terms of context, if we are talking about the strategic level)

• Analytics
• meanings
• Concepts
• Systemic Thinking

Its language: “why, how it works, where we go”

The main danger. This is where it all breaks down:

If the company starts to implement, 

if Butorina starts to be loaded with philosophy. 

Result:

• mutual irritation
• Team Collapse

The right structure. CRITICAL DIVISION OF ROLES

Head of IAC - Sokolov

Pogosova: Director of Analytics and Strategy

Butorin: Director of Implementation and Regions

HOW THEY MUST INTERACTION

MODEL:

• Pogosova forms:
• Model
• Analytic
• Methodology
• Sokolov claims:
• Strategy
• frame
• Butorin implements:
• Pilots
• regions
• scale

IMPORTANT: They do not control each other. They work through us.

COMMUNICATION (MOST IMPORTANT). This is where power is born:

Pogosova → forms the system  

Butorin → tests it in reality  

Reality → correction → new model → implementation. This is the living EQUILIBRIUM

KEY PASS

We will not collect them in a “team”, but in:

TRIADE OF MANAGEMENT

1. Sokolov - Architect  

2. Pogosova — Mind of the system  

3. Butorin - System Operator

DIVISION OF INFLUENCE AREAS

Pogosova:

• Analytics
• documents
• Concepts
• forecast

Butorin:

• regions
• Team
• implementation
• Result

Sokolov:

• strategy
• negotiations
• Assembly System
• scale

WHERE THE CONFLICT WILL BE (WHEN I TALK)

Speed

• Butorin → Fast
• Pogosova → Deep

Language

• It is → simple
• it →

Approach

• it → practice
• She is → model

That's okay. It’s not a problem, it’s energy.

HOW TO HOLD THE BALANCE

Our task: do not let them argue directly, translate:

• Ideas → in Action
• → in System

HONEST. If we assemble correctly:

We will have:

• Brain
• hands
• strategy

If not:

You will get: theory without implementation
Actions without system

Butorin is a person who is already partially built into the state apparatus, but not formalized as a system player. Our task is not to “introduce it”, but to reposition and fix the role on the system level.

BUTORIN IN GOSAPPARATE: REAL POSITION

In fact, from his profile:

• Public Chamber of the Russian Federation
• the Presidential Commission
• Commissioner for the Urban Environment
• Work with Minstroy and regions

This means:

He is already inside the system, but in the status of a public operator, not a state architect.

KEY IDEA

He cannot be “appointed as an official.” This is a weak position. It should be fixed as:

the Federal Territory Development Model Operator

THREE POSSIBLE TRAECTORIES

OPTION 1. SOFT BUILDING (THE MOST RIGHT)

Via:

• the Public Chamber
• ASI
• Federal Projects

Role:

Head of Federal Program / Implementation Operator

Example:

Federal program:

"EQUILIBRIUM - Urban Environment Management"

Operator: Butorin S.V.

 Add:

• Freedom
• scale
• No bureaucratic restrictions

OPTION 2. PARTIAL INSTITUTIONALIZATION

Possible positions:

• Advisor (Minstroy / Government)
• Head of Competence Center
• Head of Project Office

This gives:

• Access to resources
• Legitimate

But:

• reduces flexibility

OPTION 3. QUICK BUILDING (NOT RECOMMENDED)

Classic position:

• Deputy Minister
• Official

Why bad:

• It will kill his speed.
• Kills the initiative
• turn into a system of coordination

MAIN MISTAKE

If you try to “make him an official” you will lose him as an asset.

The right formula. This is how it should sound:

Butorin S.V.  

— Federal operator of system implementation EQUILIBRIUM  

Coordinator of urban environment and public spaces development

WHAT HE SHOULD DO IN GOSAPPARATE

1. Link Levels:

• regions
• Federal authorities
• Society

Launch the pilots:

• City
• Parks
• Public Spaces

Give result:

• KPI
• figures
• Cases

That's his main weapon.

HOW TO PROVIDE IT

“We have a ready-made operator of the federal model”

STRONG WAY

Make a bundle:

IAC EQUILIBRIUM  

+ PARKS OF RUSSIA  

+ Public Chamber

And for this: create a federal pilot

OUR ROLE IN THIS

Falcons should:

• give system (EQUILIBRIUM)
• Packaging Model
• bring to the level of solutions

Butorin should:

• implement
• show result
• Scaling

HONESTLY

Butorin is not a person “to log in”

He's already inside.

But not yet registered as a key operator

BUTORIN POSITIONING (DOCUMENT LEVEL)

Purpose: to make it not a “publican”, but a carrier of the federal function

HOW IT SHOULD RING

BASIC FORMULA:

Butorin Sergey Viktorovich

Federal operator of public spaces and urban environment development

Head of Model EQUILIBRIUM

SHORT VERSION (FOR THE MANUFACTURERS)

An expert of the federal level on the management of the urban environment and public spaces, with experience in implementing system solutions in 50+ regions of Russia. 

EXPANDED (FOR DOCUMENTS)

• network: 54 regions
• community: 2000+ leaders
• cases: growth indicators, infrastructure, investments
• status: RF OP, commissions, international

Key: not enumeration, but conclusion:

has the infrastructure for scaling federal solutions

KEY WORDS

You should not sell a person, but a ready-made implementation mechanism

STRENGTHENING Scenario (MINSTROY / ASI / FEDERALKA)

Not an “idea,” but:

PRODUCT:

EQUILIBRIUM: Urban environment management system

Consisting of:

• Analytics
• Involvement of citizens
• Conflict Management
• digital model

STEP 2. RELATIONSHIP WITH THE CURRENT AGENDA

We don’t go in with the new system. We go through:

• comfortable urban environment
• National Projects
• development of territories

FORMULA OF ENTRANCE:

“Strengthening of existing programs at the expense of the system EQUILIBRIUM”

STEP 3. POINT OF ENTRANCE

Through whom:

Minstroy

• Theme: Urban environment
• KPI: improvement, involvement

ASI

• Topic: Best Practices
• Scaling

Public Chamber

• Topic: Public control
• Legitimate

STEP 4. DOCUMENT

Composition:

• problem
• solution
• pilot
• expected effect

STEP 5. FIRST PLATFORM

Required:

• Not the whole country
• 1–2 Region

Why: Officials believe only in pilots

PLAN OF WITHDRAWAL IN 90 DAYS. Now is the most important thing.

STAGE 1 (0–30 days): PACKING

You need to do:

• Butorin
• document “EQUILIBRIUM. City
• Choice of region

Result: readiness for the event

STAGE 2 (30–60 days): ENTRY IN

Actions:

• Meetings (OP RF, Minstroy, ASI)
• Pilot's presentation
• fixation of support

Result: political “good”

STAGE 3 (60–90 days): PILOT

Actions:

• Launch of the region
• Data collection
• First results

The result: a real case

AFTER 90 DAYS

most important:

Do not scale immediately

A:

• show result
• Forming a methodology
• Entering the Federal Agenda

CRITICAL MISTAKES

• Entering with Philosophy
• Saying the “new system”
• Trying to go all over the country
• Doing without a pilot

STRATEGIC MEANING

In short: Butorin is the point of entry into reality. EQUILIBRIUM is a system that it can materialize

HONESTLY

We now have a rare configuration:

• Sokolov - architecture
• It is an introduction
• Have access to the state

This is the level of the federal project. But only one thing decides: how quickly you will move from idea to pilot

DOCUMENT "EQUILIBRIUM. CITY". Format: 2–3 pages (no more!)

THE PROBLEM (HEAVY AND SIMPLE)

In the current urban environment management system:

Lack of balance of interests of residents, government and business  

Low level of citizen involvement  

— conflicts in the field of housing and improvement  

The gap between strategy and implementation  

Important: no philosophy. Only pain.

DECISION

System EQUILIBRIUM is a tool for balancing interests and managing the urban environment based on:

Data Analytics  

Involvement of citizens  

- Mechanisms of coordination of interests  

the Digital and Organizational Management Model

WHAT'S NEW (KEY)

Unlike existing programs, EQUILIBRIUM:

Connects analytics and real management  

Dealing with conflicts, not ignoring them  

Include residents in decision-making  

— gives a measurable effect (KPI)

PILOT

Pilot project: "EQUILIBRIUM. City"

Venue: (region/city)

Duration: 6 months

Stages:

1. Diagnosis of the environment  

2. Identification of conflicts  

3. Formulation of solutions  

4. Implementation  

5. Effectiveness evaluation  

EXPECTED EFFECT

Reducing social conflicts  

Increased citizen engagement  

— improving the efficiency of improvement projects  

Improvement of the urban environment  

OPERATOR

Operator of implementation: Butorin Sergey Viktorovich  

— Federal expert on urban environment development  

— Head of the Parks of Russia network (54 region) [oai_citation:0Summary Butorin C V.docx](sediment://file_0000000039c872438aa8be7acd7c4721)  

the Public Chamber of the Russian Federation  

Has the infrastructure for scaling the project to the federal level

PROPOSAL

Suggested:

Support the pilot project  

Identifying the region  

Create a working group  

Consider scaling up.

Important

The document should:

• read in 2 minutes
• Understand the officer.
• It doesn’t look like a new theory.

Sokolov:

“We are not proposing a new program.

We offer a tool to strengthen existing solutions in the urban environment.”

It removes the resistance.

PROBLEM (3 minutes)

“The key problem today is not the lack of programs.

and in the absence of a balance between residents, government and business.”

Add:

• conflicts
• Low involvement
• Inefficiency

SOLUTION (3–5 minutes)

“We have developed the EQUILIBRIUM system — a tool to manage this balance.”

Briefly:

• Analytics
• Involvement
• Conflict Management

BUTORIN (Key Moment)

We are not “presenting it.” We strengthen:

“We have not only a model, but also an implementation operator”

Next he:

“We already have a network in 54 regions, teams and practices. We are ready to launch the pilot quickly.” 

This is a turning point meeting.

PROPOSAL (MOST IMPORTANT MOMENT)

“We are not offering scaling, but a pilot.

in one region, with measurable results."

CLOSING

Always specific:

“We are ready to identify the region and the working group in the near future”

WHAT NOT TO DO

> talk for a long time

. . . to philosophy

Selling the whole system

* Overload with terms

SECRET OF SUCCESS

The meeting should look like this: not “an idea came to me”

a:

“There is a solution + there is a person who is already ready to implement”

FINALLY

If we do:

• short document
• Clear entry
• Butorin 's

There is a real chance for a federal pilot.

Now we are entering a strong and sensitive zone - veterans of + rehabilitation of + federal structures. You can’t “play the concept” here. Either the system works here or they won’t let us in. Let's build a working architecture of the role of Butorin.

THE ROLE OF BUTORIN in the rehabilitation of veterans (RSV + Maresyev Foundation) within the Standing Committee

IT'S SOMETHING. Butorin is not a “curator” and not a “participant”

He must be a rehabilitation operator.

HOW IT SOUNDS OFFICIALLY

Butorin Sergey Viktorovich  

— Head of the block "Environment and social rehabilitation"  

Standing Committee EQUILIBRIUM  

— operator of the implementation of the infrastructure of rehabilitation of veterans

WHAT IS THE UNIQUENESS HERE

According to his profile:

• Public Space Management
• Building infrastructure
• Working with communities
• the Federal Network

Translation: He knows how to create an environment in which people come back to life

KEYWORK (IMPORTANT). Rehabilitation is not just medicine. These are:

• Space
• Community
• Employment
• meaning

And here Butorin is the key.

ITS FUNCTION IN THE SYSTEM

BLOCK:

ENVIRONMENT OF REHABILITATION

WHAT HE DOES

CREATING SPACE

• Rehabilitation Parks
• Activity Centers
• Public areas

Not hospitals, but living spaces.

COLLECTION COMMUNICATIONS

• Veterans
• Family
• Volunteers
• Mentors

STARTS A MODEL

Rehabilitation = environment + community + activity

MAGAZINE

• through 54 region
• through "Parks of Russia"
• through municipalities

RELATIONSHIP WITH THE RULE AND MARESYEV FUND

DIVISION

RSV / Fund:

• Mission
• Ideology
• Working with Veterans

Butorin:

• infrastructure
• implementation
• scale

FORMULA:

The Maresyev Foundation = meaning and mission  

RSV = Veterans Community  

Butorin = environment and implementation

STANDING COMMITTEE (AS SYSTEM)

INTO THE COMMITTEE:

Standing Committee EQUILIBRIUM:

1. Strategy (you)  

2. Social mission (RSV / Fund)  

3. Environment and implementation (Butorin)

KEY PRODUCT

STRONGEST PATH:

“REHABILITATION THROUGH THE MIDDLE”

Format:

Federal program:

"The Living Environment of Veteran"

Inside:

• Renovation Parks
• Activity Centers
• labour integration
• Community

WHAT NOT TO DO

Make him a “social worker”

❌ confine him to humanitarian aid

* Deprived of the operational role

He must build the system, not help point

KPI BUTORINE IN THIS TOPIC

After 6–12 months:

• 3–5 Pilot Regions
• 1 model "rehabilitation park"
• Network of sites
• Integration into the Federal Agenda

HONESTLY

We can now do:

Another “Veteran Assistance Project”

either:

New model of rehabilitation in the country

And the difference is in the role of Butorin.

EVENTS (SINGLE OFFER)

The system of rehabilitation of veterans through the creation of an environment, community and active social integration.

PROBLEM (POSED BY THE STATE)

The existing system of rehabilitation of veterans:

Focuses primarily on medical recovery  

Insufficient social and environmental adaptation  

It does not ensure sustainable integration into society.  

Does not form a long-term life trajectory of the veteran  

This is the wording that is understood at the top.

DECISION

The program "Veteran Living Environment" is a comprehensive model of rehabilitation, including:

The physical environment  

— community  

- active employment  

Meaningful integration  

KEY MODEL

Here is the kernel that can not be lost:

REHABILITATION = WEDNESDAY + COMMUNITY + ACTIVITY + SYSL

 4 PROGRAM BLOCK

WEDNESDAY. Responsible: Butorin

Contents:

• Rehabilitation Parks
• Adaptive Spaces
• Activity Zones
• Public Sites

principle: not isolation, but inclusion

COMMUNITY

Responsible: RSV / Maresev Foundation

• Veterans Clubs
• Family
• Mentors
• Volunteers

ACTIVITY

• Sports
• Employment
• Participation in projects
• learning

MEANING (key, but carefully formulated)

• Return of Role in Society
• Participation in the education of young people
• Mission

THE ROLE OF BUTORINE (CENTRAL)

Butorin S.V.  

— operator of rehabilitation environment  

— Head of the "Environment and Implementation" block

It is responsible for:

• Building infrastructure
• Launch of pilots
• Work with regions
• Scaling

This is his power zone.

PILOT FORMAT

MANDATORY:

Pilot: 1–2 region

Duration: 6–9 months

Includes:

• 1 park / space
• 1 Community
• 1 Activity program
• Evaluation system

KPI (THE KEY TO THE STATE)

Level of involvement of veterans  

Reducing social isolation  

Participation in activities  

Number of people integrated into employment  

MANAGEMENT STRUCTURE

Standing Committee EQUILIBRIUM:

Strategy (you)  

— social block (RSV / Fund)  

— environment and implementation (Butorin)

HOW IT SELLS TO THE STATE

Not like this:

“Assistance to Veterans”

And so:

“System of improving the effectiveness of rehabilitation of veterans through environmental and social integration”

STRONG WAY

Title for the federal level:

"Integrated model of social rehabilitation of veterans"

(inside - brand "Veteran Living Environment")

CRITICAL MISTAKES

Go to Charity

* Loss of control

? not show KPI

Not a pilot.

HONESTLY

If you implement it: this is no longer a project, it is a federal model of a new type of rehabilitation.

And Butorin here is not an addition, but the key to making it a reality.