Positioning of the Fund
Regional Public Fund A.P. Mareseva is a foundation of civil action, patriotic education and social creation, which combines the memory of the feat, the upbringing of the individual, social responsibility and practical programs for the future.
The Foundation is positioned not just as an organization that preserves historical heritage, but as a platform for the formation of a person of action: a strong spirit, responsible to society, loyal to the country, able to overcome difficulties and serve the common good.
To put it quite succinctly:
The A.P. Foundation Mareseva is a space where the feat turns into education, memory into action, and values into social projects.
The essence of positioning in one phrase
We preserve the legacy of the feat and turn it into a living force of education, service and creation.
Idea core of the Fund
The positioning can be based on 4 supports:
1. Podvig
A.P. Maresyev is not only a hero of history, but also a symbol of unbending will, faith in man and the victory of the spirit over circumstances.
2. Educating
The Foundation educates not with slogans, but with meaning: through examples, programs, public initiatives, educational and cultural work.
3. Service to Society
The Foundation works to strengthen social solidarity, support initiatives, patriotic and social responsibility.
4. Future
The memory of the hero is needed not for the sake of the past, but for the formation of future generations capable of living with dignity, thinking on a large scale and acting responsibly.
Positioning for external communication
Variant 1. Official
Regional Public Fund A.P. Mareseva is a public platform aimed at preserving historical memory, developing patriotic education, supporting civic initiatives and creating a culture of service to the Fatherland.
Variant 2. Stronger and more modern
The A.P. Foundation Mareseva is a fund of strength of spirit, memory and action. We turn the legacy of the feat into modern educational, cultural and social programs that form a responsible generation of creators of Russia.
Variant 3. For presentations and public speaking
We don’t just remember the hero. We create an environment in which heroism becomes the norm of character, responsibility becomes the norm of life, and service becomes the norm of social development.
How the Fund is different from others
For positioning to be convincing, there needs to be an emphasis on differences.
The Fund differs in that:
- works not only with memory, but also with the formation of values;
- based not only on history, but also on modern social practices;
- speaks not only about the heroism of the past, but also about the heroism of everyday responsibility;
- unites the veteran, educational, cultural, youth and social agenda;
- makes the image of Maresyev not a museum, but a living moral landmark.
The Fund ' s role in society
The fund can be positioned as:
1. The Moral Orientation
An organization that restores to society the concepts of honor, duty, dignity, and resilience.
2. Public integrator
a platform where veterans, youth, teachers, social activists, cultural institutions, authorities and socially responsible business unite
3. Educational Center
A structure that creates programs, events, materials, and initiatives that shape the worldview.
4. Institute for Education of the Future
The Foundation is not only about the past, but about the person who needs Russia tomorrow.
Target audience of the Fund
Positioning will become stronger, if you clearly say for whom the Fund:
- children and youth;
- Families;
- Teachers and mentors;
- veterans and patriotic associations;
- cultural and educational institutions;
- State and municipal structures;
- socially responsible business;
- all citizens for whom memory, dignity and creativity are important.
Key messages
They can be used on the site, in booklets, in speeches:
1. The feat is not just history. It's a way of life.
2. Memory should inspire action.
3. A strong country begins with a strong man.
4. Will, honor, dignity and service are the main values of the future.
5. The legacy of Maresyev is a school of overcoming and creation.
Short slogans
Here are a few options:
- Memory. Courage. Creation.
- A passion that nurtures the future.
- Strength of spirit in the name of Russia.
- From memory to action.
- A legacy for new generations.
- To learn to live with dignity, to serve honestly, to act courageously.
Positioning in the form of a brand platform
Mission
To preserve and develop the legacy of the feat of A.P. Maresyev, forming through him a culture of courage, responsibility, patriotism and social creativity.
Vision
A society in which the memory of heroes becomes the basis of education, civic maturity and creative development of the country.
Values
- Service to the Fatherland;
- dignity;
- Responsibility;
- courage;
- loyalty to the cause;
- Public solidarity;
- Education through personal example.
Promise of the Fund
We are turning a great example of the feat into real programs that strengthen the person, society and country.
Ready version for the site
About the Fund
Regional Public Fund A.P. Maresyev was created to preserve historical memory, strengthen patriotic values and develop social initiatives aimed at fostering a strong, responsible and creative personality.
The Foundation relies on the image of Alexei Petrovich Maresev as a symbol of courage, unbending will and loyalty to the Fatherland. We see this heritage not only as part of a great history, but also as a living reference point for modern society.
Our task is to turn the memory of the feat into education, culture, social projects and the practice of serving people. We are working to ensure that new generations grow up with an understanding of honor, duty, dignity and responsibility for the future of the country.
Ready version for official presentation
The A.P. Foundation Mareseva is a public institute of memory, education and creation.
His task is to form a cultural and civil environment based on the heritage of the legendary hero, in which the values of courage, perseverance, responsibility and service to the Fatherland become the practical basis for life, upbringing and social development.
The strongest positioning formula
I would recommend using this formula:
The A.P. Foundation Mareseva is a fund of strength of spirit, memory and creative action, which turns the legacy of the feat into modern programs of education, public service and development of future generations.
BRAND PLATFORM
Regional Public Fund A.P. Maresev
THE MEANINGFUL NUCLEAR
The A.P. Foundation Mareseva is a fund of strength of spirit, memory and action.
We turn the feat into education, and the memory into the creation of the future.
This is your main formula.
It should be repeated everywhere - it will become recognizable.
MISSION
To preserve and develop the legacy of the feat of A.P. Maresyev, forming through him a culture of courage, responsibility, patriotism and public service.
VISION
The formation of a society in which the feat becomes the norm of character,
Responsibility is the norm of life,
Service is the norm for the development of the country.
THE ROLE OF THE FUND (IMPORTANT FOR NEGOTIATIONS)
The Foundation is not just another NGO.
The fund is:
- the Institute of Personal Education
- the Center of Meanings and Values
- Public Association Platform
- Operator of patriotic and social programs
If you don’t hold it tight, you will be perceived as “events and grants.”
Your task is to position the level higher.
10 KEY COMMUNICATIONS (FINAL FRAZIUM)
Use them everywhere - site, speeches, documents:
- The trick is not the past. It is a standard of personality.
- Memory must work and create the future.
- A strong country begins with a strong man.
- Maresev is not a story, it is a model of character.
- We educate not with words, but with meanings and actions.
- Courage is the technology to overcome.
- Patriotism is a responsibility, not a slogan.
- Each generation must pass its own school of perseverance.
- A foundation is a place where a person of action is formed.
- The future is created by those who do not give up.
SLOGANS (CHOOSE 1–2 BASIC)
Main:
From memory to action
Additional:
- The feat that shapes the future
- Strength of the Spirit in the Name of Russia
- Courage. Responsibility. Creation
- Legacy of the feat - the energy of the future
SITE STRUCTURE (ready)
This is what a strong website should look like:
Main screen
The A.P. Foundation Maresev
From memory to action
Short text:
We are transforming the legacy of the feat into programs of education, public service and development of future generations.
Buttons:
- Support the Fund
- Take part
- Projects
About the Fund
(the text is already ready - from the previous step, you can insert)
Areas of activity
- Patriotic education
- Working with youth
- Social and community projects
- Cultural and educational activities
- Support for initiatives and partnerships
Projects
(It is important to show not ideas, but specific actions)
Partners
- State
- Business
- Public organizations
How to help
- Donations
- Participation
- Partnership
ARCHITECTURE OF FUND PROJECTS
To make the fund look strong, you need "flagship lines":
"Maresev School"
Education programs:
- for schools
- for young people
- for mentors
This is a key project. It has to be done.
"Lessons of Success"
- Lectures
- Meetings
- digital formats
"The Line of Courage"
- Support for Veterans
- social projects
“Heroes are near.”
- History of Modern People
- Media Project
"Maresev - the code of personality"
- educational content
- Books / Video / Platform
COMMUNICATION TON
Important. It's critical.
. NOT:
- Pathos for Pathos
- Formal official texts
- "for ticking"
> SHOULD BE:
- clear
- Strongly
- respectfully
- without excess water
- with inner strength
The fund should sound like a character, not a “structure.”
POSITIONING FOR POWER AND BUSINESS
Here's how to say it right:
The Maresyev Foundation is a tool for the formation of a socially responsible and sustainable society through the education of the individual, based on historical examples of feats.
This is a language that we understand:
- State
- Corporation
- large partners
WHAT YOU NEED TO DO (Practice)
We do:
- Confirm:
- Positioning Formula
- Slogan
- Make:
- Website (even simple landing page)
- 1 flagship project (Maresev School)
- Prepare:
- presentation (10–12 slides)
- Letter for partners
- Start:
- First events
- First publications
Important
If the fund remains at the level of "memory, events, meetings" - it will not grow.
When we transfer it to