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It Is Important Not to Slip into a Conventional MARKETPLACE

Here it is important not to slide into the banal "catalogue of goods". If we make a marketplace, it should be a construction management tool, not just a showcase. Let's build a strong model that can be built into our system (ESOSU).

MARKETPLACE OF CONSTRUCTION SERVICES AND MATERIALS

Definition. Construction Marketplace is a digital platform that combines:

in a single circuit of interaction and execution of construction projects

The main difference from the usual marketplace

The usual marketplace:

Item → Purchase → Shipping

The building marketplace:

Project → calculation → complete set → delivery → execution → control

role in the system. In our architecture:

Marketplace = “Economic Engine System”

What is for sale

Materials

Services

Projects

Key functions

Selection of performers

Estimated calculation

Procurement of materials

Logistics

Enforcement control

Financial instruments

How it works (simple and clear)

Scenario:

All in one interface

Platform architecture

Modules:

Model of monetization

Key effects

For the market:

For business:

For the State:

An error that cannot be allowed

I will say harshly: if you make just a marketplace - it will lose (the market is already clogged) - if you make part of the ECOS system - it will become the industry standard

MVP (where to start)

Don't spray: - start with:

Final Formula

The construction marketplace is not a showcase, but a system of assembly and execution of a construction project.

MVP BUILDING MARKETPLACE (FIRST LAUNCH)

Strategy (hard and right). We don’t do “everything for everyone.” We make a narrow, but working segment:

. . . . . . . . Why:

MVP = 5 Key Modules

Catalog of houses (core)

The user immediately understands the budget

Estimated calculator

Contractors

Not “any master”, but a filtered market

Materials (limited!)

Do not overload the catalog

Member Account

What we don’t do at the start (important)

Complex BIM

full marketplace

Thousands of goods

All at once

It kills the launch.

User Script (MVP)

All in 1–2 days, not weeks

KPI MVP


INTERFACE (HOW IT LOOKS)

I make the structure as for a real product.

Screen 1 — Home

What the user sees:

Screen 2 — Catalog of houses

Card:

button: Calculate

Screen 3 — Calculation of cost

Result:

Screen 4 — Contractors

button: Select

Screen 5 — Personal account

Connection to your system

Important: This MVP is:

The most honest place. If you do this: ? as a startup - it will be hard ? as part of the system (ESOSU) - you win

FINAL FORMULA

First a simple product → Then the system → then industry standard

TECHNICAL TASK (THC)

MVP marketplace of construction services (IHS)

General

Project name:

Marketplace of construction services and materials (ITS)

Purpose:

Creation of a digital platform for selecting house projects, calculating the cost, selecting contractors and launching construction in the "one window" format.

Composition MVP (mandatory minimum)

The system includes 5 modules:

Roles of Users

Customer

Contractor

Administrator

Functional requirements

Main page

Functions:

Catalog of houses

Card fields:

Functions:

Cost calculator. Input parameters:

Output:

Catalogue of contractors

Card:

Functions:

Catalogue of materials (MVP)

Categories:

Functions:

Member Account

For the customer:

For the contractor:

Business logic

Work scenario

Non-functional requirements

Productivity

Security

Scalability

Technological architecture

Frontend

Backend

Database

Integrations (for the future)

API (base endpoints)

Example:

Admin panel

Functions:

Stages of development

Stage 1 (2–4 weeks)

Stage 2 (6–8 weeks)

Stage 3 (2–4 weeks)

Acceptance criteria

Limitations MVP

FINAL FORMULA TZ

Simple product → quick start → scaling

You can give it to the developer

Can be considered a budget

can run MVP

HOW MUCH DOES MVP (Really)

Variant 1 — Quick start (minimum)

1,5 - 3 million ₽

What you get:

  • basic interface
  • simple logic
  • 1–2 Developer
  • launch in 2–3 months

Less:

  • Weak scalability
  • will have to rework

Variant 2 - Optimal 

3 - 7 million ₽

What you get:

  • Normal architecture
  • API
  • opportunity for growth
  • neat interface

It's the middle ground.

Variant 3 - Strong product (almost platform)

7 - 15 million ₽

What is added:

  • Advanced Logic
  • Integration
  • Analytics
  • Training under ECSA

TEAM (MINIMUM)

Baseline

Backend Developer

  • logic
  • API
    150–300 thousand ₽/month

 Frontend Developer

  • interface
    120–250 thousand ₽/month

Designer (UX/UI)

  • Prototype
  • interface
    👉 80–150 thousands ₽

Project manager (preferably)

  • time control
    👉 100–200 thousands ₽

Minimum:

? 2–3 persons

Optimum:

4–5 people

DATE

  • MVP: 2–4 months
  • stable version: 4–6 months

WHERE TO DO (3 options)

Freelancers

> cheaper

* Quickly start

Risks:

  • Team Collapse
  • Weak architecture

Studio

> stability

. management

More expensive (by +30–50%)

Own team (best option)

> control

> long-term growth

. . . must be managed

HOW TO SAVE (right)

Don't cut the development - cut the extra.

Leave only:

  • catalog of houses
  • calculator
  • Contractors
  • Personal Account

Put it away for later:

  • Complicated Analytics
  • Integration
  • FinTech
  • BIM

REAL START STRATEGY

Let me tell you how it is, here's the right move:

STEP 1 👉 MVP the National Park 3–5 million ₽

STEP 2 - first transactions

STEP 3 ? show result

STEP 4 . go:

  • investors
  • region
  • Minstroy

MAIN ERROR (don't do it)

Trying to make a “country system” immediately

. do: small product → real money → scale

FINAL ECONOMY

To make the project fly:

  • 50–100 trades
  • average check: 3–8 million ₽
  • Commission: 2–5%

And you're already in the game.

FINAL FORMULA

Don't build the platform. Start the trades first.